Renato Bialetti dies yesterday at the age of 93. Son of the founder of the italian cookware company, Bialetti spent the last year of his life in Switzerland in Ascona on the shore of Lago Maggiore. The Moka pot was invented in 1933 by Luigi di Ponti and was acquired then by Alfonso Bialetti. Unchanged for 70 years the Moka is the most famous coffee pot in the world and represent the soul of italian icons design. Renato Bialetti was known for his intelligence and humor. He had created the little man with moustache in 1953 based on a caricature of himself made by cartoonist Paul Campani and marked a real innovation in corporate marketing, also thanks to the success of the advertising program “Carosello” in 1957.
The funeral was held yesterday at Casale Corte Cerro, where Renato Bialetti's ashes were placed on the altar in a traditional Coffee Moka.
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